With record-breaking investments in the capital last year, London was at the forefront of global online shopping growth.
Retailers have generated more than bn 140bn (106bn) from web-based sales in 2021 as the global epidemic unfolded – more than double the previous year.
After numerous lockdowns due to the growth of virtual shopping, UK-based companies raised মাধ্যমে 7bn (£ 5.3bn) through digital in 2021, with the capital’s online retail sector reaching a record $ 5bn (£ 3.8bn) in the last 12 months. , Just behind San Francisco, New York and Bangalore.
The UK as a whole ranked fourth in the world for investing in web shopping, after China, India and the United States; While London now hosts more digital unicorns than any other capital in Europe.
Laura Citron, CEO of London & Partners, which combined the data with Dealroom.co, said the figures showed that the capital had “some of the world’s most digitally savvy customers”, while managing director of UK StitchFix, a US styling service, said That it chose London because it is the “home of the high street icons.”
Data released by global retail and banking giant Clarna also highlights that UK shoppers are the most open to online shopping.
Nearly half of surveyed British consumers shop on the web at least once a week, more than anywhere else, including the United States, Australia and Germany.
Alex Marsh, head of Clarna UK, praised British shoppers for being “quick to embrace new technology”, commenting on the UK’s digital shopping culture.
Marsh said “now more consumers than ever before want to buy products in stores and online” in a safe, seamless and flexible way, which is why digital shopping and payment has stopped.