Bildiro has launched an investment round on seeds, a digital marketplace for UK business, manufacturers and DIY enthusiasts, has launched a crowdfunding investment round at Seedrs, Europe’s leading online personal investment platform.

Buildiro aims to raise at least ,000 300,000 to increase affiliate sales, enable merchants, strengthen search-engine algorithms, and increase site traffic. The funds will also support the development of new features, including a return customer’s “favorites” list, product pricing history, related search results, an API integration for merchants and developers to access a real-time product data, and the Bildiro Eco-Index. Which will rank materials based on environmental and carbon footprint.

“Crowdfunding is a great way to increase our brand loyalty and position us for long-term success,” said Luke Pollach, founder and CEO of Buildiro. Is more than an investment in a single concept; it is an investment for the future of an industry. “

Developed by UK-based former contractor Pollach, uses affiliate marketing to connect consumers with merchants. Like Amazon for Building Materials, makes it easy for participating merchants to search across inventory to compare costs and product availability. Results can be filtered by brand, color, size or price and the sale is done on the site of the authorized dealer.

For small and medium-sized contractors, three main factors affect the material supply chain: availability, distance from the work site, and price. With over 500,000 products in its database, simplifies navigation on these variables, ensuring better online visibility for merchants and more efficient access to materials, tools and supplies for shoppers.

To date, Bildiro has secured several rounds of seed funding for its solution and created new business opportunities for dozens of businesses in the UK. More than 40 UK suppliers are already part of the Buildiro affiliate program – including online retailers B&Q, Wickes, Mano Mano UK, Robert Dyas and Travis Perkins.

Future funding rounds will help Bildiro expand into new cities, regions and countries – connecting the world’s home improvement businesses to an ever-larger customer base.

Since the seed campaign began, 14 new traders have joined Bildiro.

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