Nowadays almost every business has a website, but not every business owner knows how to copy it properly.
If your new website looks less than professional or doesn’t appeal to the clients you expect, then you need to rethink the keywords on your homepage.
You don’t have to be a keyword maker to do a good job, but partnering with an SEO company in Belfast can help you maximize results. Professionals not only understand how to write in an engaging way, but they can also give you the best chance of being discovered in search engines. But if you want to stay on your own, make sure you follow these tips:
Understand your audience
Writing for a faceless entity is so hard that you know nothing about it, so make sure you have a clear idea of who your customer is before you start. You need to think about their needs, age range, gender, shopping habits and personality – try to back up as much as you can with the data. Once you know who you are addressing, you will be able to make wise decisions about your voice.
Keep things simple
Most listeners don’t want to read the rim and rim of the text. If users need to scroll long paragraphs on your web pages, they will probably lose interest long before you actually reach the point. Keep your sentences short and try to give your readers all the information they need to know them in as few words as possible. Avoid waffling and go straight to the point. If you want to give customers additional information, consider creating a gated ebook or educational blog post for those who want to know more.
Use visual aids
Visuals can help you break down text walls and keep your customers engaged for longer. Try to use bullet point lists, bold text and titles to make your writing easier to scan. You can even create infographics that relate to the text of a webpage, grab the reader’s attention and allow them to retrieve information more quickly. To be as accessible as possible, include videos with subtitles and audio descriptions to help everyone understand your content.
Avoid technical language
If your audience is not well versed in all the ins and outs of your art, avoid terminology and super-technical language. Remember that your clients are coming to you for a service they probably can’t take care of, so you have to explain everything to them. Never assume that a client knows what you are talking about simply because a copy is well written. If you need to use jargon, make sure you break down the various concepts and explain the terms with mini definitions.
Good copywriting takes a significant amount of practice, but the more you do it the better. Consider hiring an editor to take a look at what you’ve created to make sure it’s perfect.