The profile of women in gambling is changing. Historically, the gambling industry could be considered a male-dominated place where women’s participation was limited to bingo halls and charity raffle.
If you still think that in this case, you may not pay attention. Bet365 was the brainchild of Dennis Coates and for many years, he was the highest taxpayer in the UK. During the Covid 19 epidemic, many sporting events were canceled. Punters have shifted their gaming online play to online casinos, slot machines and alternative sports events instead of those who can enjoy Flatter Trackside.
Dennis Coates was paid just under £ 300 million in salary and dividends for the first trading year during the epidemic. The company also made 103 million in charitable donations in 2020-2021. Most of these donations were to the Dennis Coates Foundation, which helps a wide range of people, including children, the elderly and people with disabilities.
Dennis Coates graduated with a first-class degree from the University of Sheffield. He returned to his hometown where his father had a chain of betting shops in Stoke-on-Trent. At first he tried to expand the chain, but he realized that online was the future for gambling. He bought the 365.com domain name from eBay for 25,000. Physical stores were mortgaged, and money was invested in technology and online development. Bet 365 started from a portacabin in a car park The company has created more than 5,000 jobs, most of them at the undergraduate level.
In 2012, Coates received a CBE for community and business services. His nickname was ‘Patron of Potters’ because of the business in his own town where he created a well-paying job. He rarely gives media interviews. A selection of quotes from inspiring women for International Women’s Day was published in 2019, quotes quotes read,
“The more we feel grateful, the more things we feel grateful for.”
Coates’ business empire has grown far beyond that portacabin and now has a global presence that extends beyond Australia and beyond.
A recent study by the UK Gambling Commission found that female consumers in the UK are increasingly involved in a wide variety of online gambling. According to the report, 42% of women have gambled in the previous four weeks. The most popular forms of gambling with women are national lottery games and bingo, which are now online. Women are also in favor of scratch cards and other types of lotteries. Women aged 35 and over have started engaging with other online gambling products; It increased 32% among women aged 35 to 54, according to the report.
Women under the age of 35 were more likely to play bets in private with their friends or to play fruit and slot machines at gaming centers and arcades. Given last year’s YouGov survey gave women the main reason for gambling, it was a fun thing. 28% of women say they do it because they like to imagine what they would do with a big win. Women prefer the game of luck and chance while men are more likely to gamble to show off their skills.
Sports betting is still primarily a men’s domain. Twenty percent of men said they bet on sports, compared to seven percent of women. The exception to this trend is horse racing where 40% of race day participants are women and it has been reported that women enjoy flatter on horseback in the UK. In other countries it is too much. Online betting in Australia reflects the same picture. A survey of online gamblers in March 2019 found that men dominated online gambling participation, excluding racing and TV event / show betting, with women representing 23.6 and 32.7 percent of gamblers, respectively.