Secrets to Success: Guy Tulberg, MD, Tracklements

Guy Tulberg talks to Business Matters about his traditional British spice company Traclements.

Do you provide products or services?

For over 50 years, Traclements have provided traditional British spices as well as ground breaking, innovative flavors, sauces and mustard.

What kind of business do you work with?

In terms of suppliers we work with British farmers and cultivators as well as suppliers from around the world. We work very hard to source our components from like-minded businesses that emphasize the quality of their products. Our customers cover all sectors of the market from high street delis and butchers to grocery multiples and online retailers as well as our 25 export markets. We have a policy of always going the extra mile for our customers which we believe has been voted as the best supplier of pickles and sauces by expert retailers for eleven years.

Does your company solve the problem?

We make every meal, even the most humble, delicious.

What is your USP?

Tracklements are the life and soul of the pantry, we create the best quality products on the market, we bring character and taste to the table, we create products that are more sharp, lively and vibrant than our competitors, and we do it with honesty, integrity and positivity.

What is the value of your company? Have you ever challenged them and if so how did you deal with it?

The easiest way to summarize our values ​​is to believe in the business as a force for good which is why we have recently earned the status of B Corporation. Simply put, Tracklements always behaves as a good citizen with whom we communicate, be they suppliers, customers, our employees or our community. There are always challenges but it gives us a measure and a measure of how we behave as a company.

How do you ensure that you are hiring a team that reflects your company’s values?

One of the best advices we got in Jim Collins’ book, Good to Great, was that he advised the right people to get on the bus and that it was in a much better position for our people. We are very fortunate that we create the site so the process and therefore the brand values ​​are aligned and transparent to everyone who works here. Everyone comes looking at the quality of the ingredients and we know that our staff is very proud of the products we make. We spend time on a thorough and detailed fetching process and regularly catch up on the whole business to make sure we are all pulling in the same direction.

Are you happy to offer a hybrid work model for the next home / office?

We have that rare thing: a traditional British manufacturing business that makes it difficult to offer a hybrid work model but we try to be flexible wherever possible.

Do you have any tips to effectively manage suppliers and customers?

Our approach is to treat people as we would like to be treated. We’ve worked with some of our customers and suppliers for decades, which we believe is proof of that. We have an annual Best Supplier Award where we celebrate suppliers who reflect our durability, service and product quality.

Any money or cash-flow tips for starting a new business?

Always be realistic. Cash king. Turnover is useless but profit conscience! These may be hackneyed phrases but no less meaningful.

What if you could change the government one thing for business?
We want to see more support for British manufacturing.

What is your attitude towards your competitors?

We respect them, we need them, they put us on our toes and show us our weaknesses and where we can do better! We have a lot of great competitors in the market but Tracklements has always tried to be the best. We are relentless in following that journey. It makes our decisions simpler and easier and although it does throw up a challenge at times, we think it’s a much easier place to try to grab than the middle ground.

Any thoughts on your company and the future of your dreams?

Traclement has always been mildly ambitious which means we grow at a sustainable pace considering the environment, our people and our abilities. I hope the tracklames get as much fun and enjoyment from the next fifty years and we’ve got them in the last fifty years. The joy of building a great business and trying to make it better every day wakes us up in the morning. It is an endless pursuit of improvement.


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