TAT demonstrates the digital transformation of Thai tourism

The Tourism Authority of Thailand (TAT) Global Tourism Forum (GTF) has introduced two innovative approaches to digital tourism in line with the core strategies of the Visit Thailand Year 2022: Amazing New Chapters. It was held yesterday (March 26).

Mr. Nithi Tsipre, TAT Deputy Governor for Digitalization, Research and Development, highlighted Thailand’s readiness for digital tourism in Session 5 of GTF 2022, a bridge to smart tourism in blockchain technology.

Mrs. Sumaira Isaacs, CEO of the World Tourism Forum Institute, and Mrs. Angela Gereco, President of the Greek National Tourism Organization; , As the moderator of the session.

TAT showcases digital transformation of Thai tourism at Global Tourism Forum 2022

Mr Nithi said that as the world emerges from the Kovid-19 epidemic, TAT has launched the ‘Visit Thailand Year 2022: Amazing New Chapters’ tourism campaign to make Thai tourism stronger and more sustainable, more responsible, more digital, and revitalize and transform Thai tourism. Can be done. More inclusive tourism growth in response to the growing trend under the new norm.

“Every crisis has its opportunities. The coronavirus epidemic has hit Thai tourism hard, but it has also brought about an unprecedented digital transformation that now plays a key role in accelerating the country’s tourism ecosystem in quality and sustainability. As such, TAT is embracing our strategy of ‘smart tourism’ aimed at enhancing the competitiveness of Thai tourism, promoting Thailand as a remote worker-friendly destination among technologically savvy travelers and digital migrants.

Mr. Nithi Tsipre, TAT Deputy Governor for Digitization, Research and Development

TAT’s innovation approach to digital tourism is based on 3 key themes.

First, the TAT emphasizes sharing knowledge on domestic Thai tourists and building confidence in Thailand’s readiness for digital tourism. A ‘Durian Farm Virtual Tour’ platform has recently been launched so that tourists can visit a farm in the virtual world and purchase real fruits from them. Similar projects are underway to create personalized experiences and pave the way for the use of cryptocurrencies in the Metavers virtual world. In addition, TAT is looking at using a non-fungible token (NFT) to promote Thai tourism through products ranging from local knowledge products to the digital industry; For example, painting, graphics, video and music.

Second, still focusing on creating more awareness about Thai digital tourism among domestic Thai tourists, TAT has launched a “Thailand Holidays” project at holideals.tourismthailand.org, which offers special tourism packages, opportunities from top to bottom in the tourism business. Offers facilities and tour promotions. This is the first time in Thailand that a digital token can be used for travel products and services in a country that can be purchased using a digital token.

Third, TAT is promoting Thailand as a remote labor-friendly destination, emphasizing a new generation of international travelers, including Digital Native, General Z and Digital Nomad. This is in response to a growing trend in the light of the coronavirus epidemic where people work from a distance and enjoy vacations. This group of travelers is moving towards cryptocurrency payments, and among the several projects underway, a TAT NFT will be launched to raise international awareness of local Thai art and crafts.

About GTF 2022

The Global Tourism Forum (GTF), the premier flagship of the World Tourism Forum Institute (WTFI), is an international collaboration platform focused on addressing the challenges of the travel industry. Through this event, WTFI aims to be at the forefront of this revolution by introducing new alternatives to the new generation of travelers and the blockchain revolution with new opportunities at every opportunity. A number of high-profile speakers and influential people from both ecosystems will attend the event, including Mr. Franসois Hollande, former President of France, Mr. Taleb Rifai, Secretary-General of the World Tourism Forum Institute, and former Secretary-General of the UNWTO. , And Mr. Michael Gebert, Chairman of the European Blockchain Association. For more information, visit: https://www.globaltourismforum.org/dubai-blockchain-for-travel/.

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