TAT expands tourism cooperation with Sendai City and Tohoku region of Japan

The Tourism Authority of Thailand (TAT) has signed a Letter of Intent (LoI) with Sendai City and Japan’s Tohoku Regional Tourism Agency to continue their cooperation in tourism promotion since 2006.

“The continuation of tourism promotion between Thailand and Japan under this Letter of Intent comes at an opportune time, as Thailand reopens to the world and welcomes travelers returning through the ‘Visit Thailand Year 2022: Amazing New Chapters’ campaign. Japan is a key source market for Thailand, and we are confident that it will continue to do so. “

Mr. Uthasak Supasorn, TAT Governor

A virtual signing ceremony was held yesterday (Tuesday, March 15) between Mr. Uthasak Supasorn, TAT Governor, and Mrs. Kazuko Corey, Mayor of Sendai City, and Mr. Shigeru Matsuki, President of the Tohoku Regional Tourism Agency. The signatories were Mr. Tennessee Petsuwan, TAT Deputy Governor for International Marketing – Asia and the South Pacific, and Mr. Chuvit Siriwazzakul, TAT’s East Asia Executive Director.

This is the fourth renewal of the LoI agreement for cooperation in tourism promotion between the three parties. The agreement was first signed in August 2006 between TAT and Sendai City, the capital city of Miyagi Prefecture and the largest city in the Tohoku region. Tohoku Regional Tourism Agency joined the deal in 2012.

This latest renewal of the LoI will cover a five-year period of cooperation in tourism promotion between the three parties until March 2027.

Under the agreement, TAT, Sendai City, and Tohoku regional tourism companies will jointly conduct marketing campaigns with special emphasis on promoting two-way tourism between Japan and Thailand and increasing the number of quality tourists to each destination.

This includes hosting a Thai festival in the city of Sendai and promoting Thailand’s tourism offers to the city’s travel agents, while also highlighting the tourist features of the city of Sendai and the Tohoku region to create greater awareness among expatriate Thais in Thailand. Travelers

The post TAT expands tourism cooperation with Sendai City and Tohoku region of Japan

Read more here

Leave a Reply

Your email address will not be published.