Thai durian makers chase the sweet smell of success

Many people around the world, especially in Asia, consider durian to be the “king of all fruits”, although the spikey fruit is not the most obvious candidate to be chosen as the most popular fruit.

Although its aroma and creamy texture make it very popular throughout Southeast Asia and China, its pungent odor has caused much opposition, and Durian has been banned due to the infamous odor of many hotels in Thailand.

Most Bangkok taxis display a sign on their windows to warn passengers against carrying durian.

Thailand accounts for 75% of global durian exports

In 2020, according to the country’s data, durian exports show Thailand as the largest durian exporter. According to Treez Intelligence, the country accounted for 75.31% of global exports, which matched the US $ 2.08B export value.

According to the Center for International Trade Studies, Thai Durian surpassed Thailand as the top exporter of rice and para-rubber, with exports amounting to about 187 billion baht last year, compared to 100 billion baht for rice and 90 billion baht for rubber. Reported by University of Thai Chamber of Commerce, ThaiPBS Channel.

Due to the attractive price of durian, many farmers in the northeastern province of Thailand have moved to durian from other crops in the last ten years, the land used for durian cultivation has increased sixfold since 2011. About 80% of farmers in eastern Thailand. Their land has been cleared of rubber trees and now durian is grown instead, increasing the durian output fivefold.

China’s huge hunger for durian is driving the market

There is a huge appetite for Chinese durians, especially the Musang King caste, also known as Mao Shan Wang. The country spent US $ 2.89B on durian imports in 2020. This makes the country the number one consumer of durian globally, accounting for 79.92% of global imports.

Hong Kong lagged far behind in importing durian worth US $ 628.57M for the same year. It accounted for 17.4% of worldwide recorded imports. Taiwan was next with 0.9% of global imports, amounting to US $ 32.45M.

Turn to e-commerce

As durian entrepreneurs scrambled to find new buyers during the Covid-19 ban, e-commerce began to play a more important role in how businesses were conducted. Instead of using the traditional wholesale market, many companies are now choosing to sell Durian online through established platforms such as Alibaba and eBay, or by launching their own online stores.

This allows businesses to reach more potential customers than ever before, even reaching customers outside their country. That being said, successful online sales also require efficient international shipping of durians from Malaysia. DHL Express Malaysia’s Durian Express initiative aims to help local Durian merchants meet overseas demand through next-day delivery services within 24 hours in Hong Kong and Singapore.

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