Web apps seem to be easy to use and navigate the website. However, while some people quickly adapt to using them, others are less adept at using these pages.
Thus, for many people, their online experience is not satisfactory. That said, it’s not always ideal to blame some people for their slowness in adapting to technology, as this can lead to poor web design that leads to an unsatisfactory user experience (UX). This happens when web developers do not consider UX design.
The best practice for adding UX to websites
Web designers today are responsible for creating websites that will provide an excellent user experience. But remember, this is not an easy thing to do. Here are some best practices that can greatly improve the user experience of your website, as recommended by xist2.com, an experienced web design Oxford company.
- Focus on the user experience
When designing a website, you need to understand how the user experience works and how to combine interactive elements including text, layout and graphics of a page. Visual and interactive features enhance the emotional response even more than web visitors. They can be encouraged to take action.
- Keep in mind that visitors scan the website instead of reading it
It only takes a few seconds for a visitor to decide to stay and discover more or leave the site to look for another. So, your site landing or home page should have proper visuals or infographics, because these are the most common elements that attract today’s visitors. Make sure the page is scannable and provides instant messages, data or instructions.
- Make your site clean and simple
A good website does not need to have trendy fonts, colors and graphics. All you need is a website that is attractive to visitors. So first make sure they can quickly find the action buttons. Then, use the visual elements as a tool to draw, making it easier to find hidden functions that will keep them engaged.
- Usability vs. Creativity
Don’t change the user interface to be creative. Most web visitors want to see something familiar and easy to use. It won’t take long for users to come up with a new user interface design. Make sure login access is at the top right of the web page. Also, the link should stand out. Be sure to add a search bar – an important feature that many web designers forget.
- Know the target audience
As a web designer you must know the target audience of the client. When you know who they are you can design a good website targeting the target consumers. In addition, you can create a target audience profile to meet their needs and wants. You can use their familiar designs and styles before adding creative elements to make the website stand out.
Provide a good user experience to your website visitors by having a site that is easy to navigate. Inject it with the right fonts and colors related to your company and product and remember to keep things familiar.