British companies posting messages for International Women’s Day are exposing their gender pay gap with a Twitter bot, prompting some to delete their posts.
Companies such as Ryanair, Barclays and Outsourcing Capita, as well as universities and government departments have been called by the Gender Pay Gap Bot, which says in its Twitter biography: “Employers, if you tweet about International Women’s Day, I will retweet your gender pay gap.”
The cover photograph of the account reads: Stop posting insults. Start solving problems. “
When a firm posts a tweet that contains an International Women’s Day hashtag, the bot automatically responds with a gender pay gap between them, which is calculated using data from the government. The worst offenders are Young’s Pub and Rainier, where women are paid 73.2 and 68.6 percent less than men, respectively.
Other British companies mentioned are the travel group Tui UK, which has a gap of 41.7 per cent; Government agency Innovate UK, with a pay gap of 36 per cent; Barclays Bank 34.5 percent; And capita at 33.2 percent.
Some companies that are outsourced by bots use women’s empowerment messages in their marketing, including fashion retailer Misguided, which pays women 40 percent less than men. HM Revenue and Customs, the Department of Environment and the House of Lords – with pay gaps of 8.8, 6.8 and 5.1 per cent – were also exposed by BOT, whose data led to many organizations such as Innovate UK, HMRC and Exeter University. To delete their initial post – post again much later.
The now-deleted post by Innovate UK highlights “38 Inspiring Women and Their Ideas”, yet has a picture of its chief executive, Indra Mukherjee, who is a man.
Although many companies fell short of expectations, only a handful of employees were paid equally. Leading the way are the Royal Zoological Society of Scotland, the St. John’s Ambulance and the Register of Scotland.
The London Fire Brigade even paid women 2.7 per cent more than men.
The account was created last year by social media manager Francesca Lawson and software developer Ali Fensom.