Keeping your customers happy so that they return to your brand is something that every company wants to achieve.
Businesses both large and small use different ways to retain their customers and one of the tools they use is the loyalty program. However, not all reward schemes are successful and finding out why it is important to get those returning customers. Here’s what to do if your customer rewards scheme doesn’t work.
Reduce sign up time
Many potential customers may be turned off when signing up for a customer loyalty program. The fastest sign up usually requires only an email address that most people will be happy with.
However, if you ask too many questions when signing up, customers can click away. The less information you need to become a member of your loyalty scheme, the more opportunities you will have.
Make it easier to win prizes
There are many loyalty schemes out there and each of them offers some kind of reward to their customers. However, if those rewards are difficult to get or take a long time, it can easily turn off customers.
Think about how long it takes to get rewards in your loyalty scheme and whether rewards are worth the effort. You will see more engagement when you get the right proportions.
Consider mobile loyalty apps
Mobile loyalty apps are becoming more popular because they are so easy to set up and use for customers.
Most of the data comes from the mobile phone to complete the app sign-up process so customers do not need to fill out long forms.
Another advantage of these apps is the data they can collect for you. It will tell you what your customers are seeing in the app, how many offers they are using and can also give you a shopping pattern if you link to your online store.
This is why many large retail companies now use this type of app.
Spread the word
Does your loyalty scheme get enough exposure to your customer base? This may be due to the fact that many of your customers do not know about it.
If your company has an online presence on social media, try promoting it there and offer a reward when people sign up.
You can try paid advertising for a short period of time until more people know about this scheme.
Before you take this route, check your loyalty scheme to see if it is something that people will sign up for and use frequently otherwise it can be a waste of money.
So, if your customer rewards scheme doesn’t work – don’t panic! Use this as an opportunity to innovate and adapt to make your scheme more attractive.
Loyalty schemes are still a valuable part of the retail experience. People like to make a bargain and it is better if they can do it while shopping for the things they like. You just have to be more discriminating with the help you render toward other people.